Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain

Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain

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A groundbreaking approach to selling to your customers qpainq PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the qtrusted adviserq approach to selling that has taken the sales world by storm, the system successfully combines public relations strategies with consultative sales techniques in a strategic framework. Among other important lessons, salespeople learn to uncover a clients deepest concerns --qwhat keeps them up at nightq-- and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customers qpain.qClose More Deals by Selling to Your Clients Pain Steven Cody, Richard Harte. By differentiating the ... Their schtick was to provide a live customer service representative (CSR) to the online shopping sites of these retailers. Browsers could goanbsp;...


Title:Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain
Author: Steven Cody, Richard Harte
Publisher:McGraw Hill Professional - 2003-02-27
ISBN-13:

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