Strategy for Business

Strategy for Business

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`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy: As What is Strategy? As Competition and Industry Effects As Resources, Capabilities and Core Competencies As Strategic Innovation and Firm Size As Organisational Structures, Learning and Knowledge Management As the Global Information Economy It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students. This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).In trying to be low cost on some routes and full service on others, Continental paid an enormous straddling penalty. If there were no ... Toyota tried to sell a version of its best-selling Corolla in Japan with unpainted bumpers and cheaper seats.


Title:Strategy for Business
Author: Mariana Mazzucato, Open University
Publisher:Sage Publications Limited - 2002-02-05
ISBN-13:

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