Simply Management

Simply Management

4.11 - 1251 ratings - Source

An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one. Set out clearly and concisely are simple fundamentals of business-knowledge: - how to devise competitive strategy - understanding markets - constructing meaningful management accounts - how to identify and apply vital ratios - other important financial information - key elements of leadership and management practise Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.As an example, in the USA car market, Mercedes positioned itself as a high- priced ultra-luxury vehicle at the peak of the pyramid, ... Initially the price of Brand A may be substantially less than Brand B. But two years later, when the Brand A tractor has ... the service person can only come on weekdays and has to return several times before it is fixed a€“ does the customer ... A technical or performance improvement may be a major achievement for the inventing technicians but may meananbsp;...

Title:Simply Management
Author: Warwick J. Thompson - 2012-12-01

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