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A ground-breaking 2005 exploration of multinational corporations that differs from other books on the subject by offering the reader a totally global perspective of multinationals without portraying them simply as economic entities. Written by experts on various aspects of the history, development, cultural and social implications of the multinational corporation, the book paints a compelling and coherent picture of the way these businesses affect almost all areas of our existence. As we might expect, the multinational company is shown to play a major role in the globalization that is reshaping so much of our lives.Among them were Ford and General Motors, Nestle and Unilever, and Shell and Standard Oil of New Jersey, but thousands of small and mediuma€”sized firms had also invested abroad a€” sometimes in clusters or networks with other firms. ... This chapter examines the changing composition and organization ofinternational business from the 19305 to the 19805. ... this chapter widens the focus from the large industrial enterprises that have preoccupied many past researchers to a moreanbsp;...

Author: Alfred D. Chandler, Bruce Mazlish
Publisher:Cambridge University Press - 2005-01-24

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