Hospitality and Tourism
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2a3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality a tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.A finding from the previous study shows that direct marketing channel (website) is important towards customer ... study revealed that majority customers prefer to use indirect marketing channels such as TripAdvisor or travel agent to book a ... The area not represents Malaysia as a whole population, and it just focus on the customer for 5 star hotels only. ... Discussion paper. ... Retrieve from http:// go. channeladvisor.com/rs/channeladvisor/images/usebook-consumer-survey-2011. pdf.
| Title | : | Hospitality and Tourism |
| Author | : | Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah |
| Publisher | : | CRC Press - 2013-11-18 |
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