Handbook of Communication Audits for Organisations
Auditing communication involves the assessment of current practice (diagnosis) in order to determine what steps are required to secure improvements (prescription). This book offers a series of methodologies which are widely employed to evaluate communication effectiveness. The purpose is to equip readers with vital analytic tools, enabling them to benchmark performance and effect significant improvementsThis book offers a series of methodologies which are widely employed to evaluate communication effectiveness.
| Title | : | Handbook of Communication Audits for Organisations |
| Author | : | Owen Hargie, Dennis Tourish |
| Publisher | : | Psychology Press - 2000 |
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