Brain Changer

Brain Changer

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Leta€™s be honest. Youa€™ve tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) a€œcarpe diema€ muga€”yet your attitude hasna€™t changed. Ita€™s time to apply cutting-edge science to the challenges of daily life. While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and personal opinion, not real research. Bestselling author of What Makes Your Brain Happy and Why You Should Do the Opposite David DiSalvo returns with Brain Changer: How Harnessing Your Braina€™s Power to Adapt Can Change Your Life. Drawing on the latest research in neuroscience, cognitive psychology, behavioral economics, communications, and even marketing, DiSalvo replaces self-help with a€œscience help.a€ He demonstrates how the braina€™s enormous capacity to adapt is the most crucial factor influencing how we feel and acta€”a factor that we can control to change our lives. Findings show our brains are fluid and function much like a feedback loop: stimulants from both our environment and from within ourselves catalyze changes in the braina€™s response. That response then elicits additional inputs that the brain identifies and analyzes to further tailor its response. DiSalvo shows that the greatest internal tool we have to affect the feedback loop is metacognition (a€œthinking about thinkinga€). Littered with relatable examples and tackling major aspects of our lives including relationships, careers, physical health, and personal development, Brain Changer shows you how to harness metacognition to enrich your life.Michael Gazzaniga, Human: The Science Behind What Makes Us Unique (New York: Ecco, 2008), 49. 2. Pierce J. Howard, The Ownera#39;s Manual for the Brain, Third Edition (Austin: Bard Press, 2006), 47. 3. ... For an investigation intothe evolution of seemingly basichuman emotional responses, Irecommend the work ofanbsp;...

Title:Brain Changer
Author: David DiSalvo
Publisher:BenBella Books, Inc. - 2013-11-19

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